Increased customer expectations for a seamless front-end experience, as well as the “Amazon effect,” are having a significant influence on retailers’ back-end systems and operations.
According to a new study of 24 senior retail supply chain executives from Auburn University’s Center for Supply Chain Innovation, the Retail Industry Leaders Association (RILA) and Checkpoint Systems, “The State of the Retail Supply Chain,” 81% of respondents are either using, developing or investigating integrated demand planning.