How important is direct-to-consumer for CPG companies?A new study from Salesforce sheds light on how CPG brands are approaching direct-to-consumer (DTC) commerce and customer loyalty. Exclusive Q&A: Evan Hovorka, Albertsons Media CollectiveAlbertsons Companies Inc. sees continuing growth in the importance of retail media networks. Uber expands CPG advertising opportunities CPG brands can now directly promote their brand and products via the Uber Eats delivery app. Yahoo enables digital ads for shoppability Yahoo Advertising is partnering with e-commerce platform Pear Commerce to directly connect digital advertisers and consumers. Redner’s Markets partners with DoorDash and P&G at checkout A regional grocer is rolling out a co-branded retail media campaign with a leading delivery platform and a CPG giant. Instacart provides new savings tools; expands ad tracking with Roku Instacart is trying to help customers beat inflation while providing CPG advertisers streaming TV audience data. Instacart offers training program for CPG brand partners Instacart is taking its advertisers to school. Dollar General extends ad reach across Meta network Dollar General is partnering with the parent company of Facebook to offer advertisers on its retail media network new placement opportunities. Instacart builds on health offering with technology, ad solutions Instacart is expanding its efforts to promote healthy eating among consumers. SpartanNash taps company exec as new legal chief SpartanNash is turning internally for its new chief legal officer. First Previous 8 9 10 11 12 Next Last
