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Alibaba gives CPG giant direct access to Chinese customers
Hangzhou, China - Alibaba Group is providing the Chinese arm of a major global CPG company direct access to the Chinese consumer market. Alibaba and Unilever China are launching a comprehensive strategic partnership focused on areas including rural China penetration, cross-border e-commerce, Big Data-driven advertising, and supply chain optimization.
This agreement builds on a partnership that started five years ago with a single Tmall store. Through this strategic partnership, Alibaba Group and Unilever China will work together to:

