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Study: Back-to-school shopping not over yet
School may be back in session, but the back-to-school (BTS) shopping frenzy continues. And as parents continue to purchase merchandise from newly distributed classroom supply lists, 42% of BTS shoppers expect to spend more this school year compared to 2016, according to new research and insights from Acosta, a sales and marketing agency in the consumer packaged goods (CPG) and retail merchandising industry. -
Dunkin' Donuts names marketing chief
Dunkin' Donuts has tapped an agency marketing/advertising veteran to head up its U.S. marketing efforts. The company appointed Tony Weisman, 57, to the position of U.S. chief marketing officer, effective in late September. He most recently served as the North American CEO of DigitasLBi, a global digital agency network, which has worked on the Dunkin' Donuts account for some six years.

