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Deeper Dive On ... Apple Pay
Apple Pay has some unique competitive advantages that should make it a major factor in the world of mobile commerce. Consumers pay by simply swiping their finger. Any credit card associated with a user’s existing iTunes account is automatically included, and adding a new card is as easy as snapping a photo with the phone’s camera. With more than 200 million existing iTunes accounts and a large base of iPhone devotees, consumer adoption of Apple Pay should grow quickly.
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Macy’s unveils new omnichannel initiatives
Cincinnati -- Macy’s Inc. is launching a large number of omnichannel strategies and technologies encompassing stores, online and mobile. In addition to supporting the new Apple Pay mobile payment system, the department store retailer’s new moves include piloting same-day delivery, testing new POS technology and customer service enhancements, and expanding its use of RFID to fashion categories.