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Bloomingdales toasts Chinese New Year
The Macy’s Bloomingdale division is pursuing a micro-seasonality promotion opportunity with an Asian-inspired marketing campaign.
The company announced that it will be ringing in the Year of the Ram this Chinese New Year with unique merchandise, special events and cultural presentations from Jan.22 – March 2.
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Macy’s outgrows California omnichannel facility
Macy’s plans to quadruple the size of a central California distribution facility that has played a key role in the execution of the retailer’s omnichannel strategy.
The company plans to relocate its West Sacramento, Calif., direct-to-consumer fulfillment center to a larger facility in a nearby location in Sacramento County to support continued sales growth driven by Macy's omnichannel strategy.

