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And the top omnichannel retailers are ...
Retailers wondering who among their peers is an omnichannel leader have an answer.
The new Omnichannel Retail Index from the National Retail Federation and e-digital consultancy FitforCommerce identifies the top performers among 120 retailers in several key areas of omnichannel commerce. The areas include showing in-store product availability, multidevice/platform shopping experience, email and loyalty marketing programs, delivery to customer, and customer returns.
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GETTING PHYSICAL
More retailers going from clicks to bricks
The emphasis on omnichannel commerce has largely laid to rest (at least for now) the debate of online versus offline. Indeed, A.T. Kearney put it best in the title of a recent study, “On Solid Ground: Brick and Mortar is the Foundation of Omnichannel Retailing.”

