Amazon enables new Alexa model with generative and agentic AIA new version of the Amazon Alexa voice-enabled device features capabilities based on leading-edge artificial intelligence platforms. Retail Technology News: January updateRetailers in January 2025 focused technology efforts in areas including agentic AI, RFID and robotics. Report: Amazon cutting 200 jobs Amazon is reducing staffing across its North America stores division. Amazon integrates Alexa into BMW cars; teams with Qualcomm for auto AI Amazon is making moves to place its artificial intelligence technology inside automobiles. Amazon offers online auto shopping from Hyundai dealers U.S. consumers can now browse, order, finance, and schedule pickup of a new Hyundai vehicle from a local participating dealer directly on Amazon. Amazon lets customers show holiday appreciation to drivers Amazon shoppers have a way to demonstrate their gratitude to the drivers delivering their holiday purchases. Amazon Prime Day is coming – on these dates Amazon already announced that the 2024 edition of its Prime Day omnichannel sales extravaganza will occur in July, now it has revealed the exact timing. NRF 2024: How brands can become ‘cool’ again Chief marketing officers for Claire's and Crocs discussed their respective "brand reboots" at NRF 2024. Amazon reportedly cuts staff in audiobook/podcast division The latest round of layoffs at Amazon is hitting its Audible audio content organization. 1