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Aéropostale exiting malls with youth format
Teen specialist Aéropostale lent credence to the “malls are dying” voices by announcing the closure of 125-mall based stores and the elimination of 100 headquarter positions.
Citing changing shopping patterns among moms, Aéropostale said it planned to close 125 of its 150 P.S. from Aéropostale stores which focus on kids ages four through 12. The move is part of a larger cost reduction program related to a turnaround strategy that is expected to result in annual savings of $30 to $35 million.
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Aeropostale files suit against H&M
New York – Aeropostale has filed a trademark infringement lawsuit against rival specialty apparel retailer H&M. The suit, filed in federal court in Manhattan, alleges that H&M used the phrase “Live Love Dream,” trademarked by Aeropostale, on apparel and accessory items.
Aeropostale says it notified H&M of the infringement, but H&M did not cease using the trademarked phrase. H&M has not publicly responded to the suit yet.