Salesforce

Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.

Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.

More and more consumers are browsing, creating baskets and making purchases from their smartphones, according to the latest Demandware Shopping Index.

Globally, phones accounted for 94% of the year over year increase in e-commerce traffic, 74% of the increase in basket creation and 47% of the order growth.

New York -- Activism, yoga classes and free repairs are all on the menu at Patagonia’s new store in Manhattan’s Soho neighborhood.

The global outdoor lifestyle retailer, one of the industry’s most dedicated environmentalists, is marking 20 years of doing business in the Big Apple.

New York — Online traffic rose 18% in the first quarter, according to Demandware's latest  Shopping Index. The study also reveals that the duration of mobile shopping visits decreased 43% in the first quarter, down to 8.4 minutes. Overall shopping episodes were also down 31% to 8.9 minutes.  

Merchandising and marketing concepts such as shoppable videos, digitized stores and social campaigns on Instagram and Twitter were alien ideas to retailers just a few years ago. Not anymore, according to Tom Ebling, CEO of cloud-based e-commerce solutions provider Demandware, who has a unique perspective on what it means to be a “connected brand.”

New York -- Prospects for stellar rent growth and low vacancy helped make San Francisco the top-ranked city, followed by New York, in Marcus & Millichap’s 2015 National Retail Index, an annual real estate ranking of 46 major U.S. markets. Rounding out the top five: San Jose (#3); Austin (#4) and San Diego (#5).

Washington, D.C. - The Association for Retail Technology Standards (ARTS), a division of the National Retail Federation (NRF), has announced two major additions to the ARTS Standard Request for Proposals (RFP) library on selecting payments solutions and video analytics solutions. These standardized RFPs will help retail companies research software applications ahead of time.

Digital commerce continued its meteoric rise in the fourth quarter, according to the Shopping Index by Demandware.

The index, which measures digital commerce growth across two key attributes -- shopping attraction and shopper spend -- reveals that shopper attraction, which measures the number of shoppers, was up 25% in the fourth quarter 2014 over the fourth quarter last year and drove 81% of the digital commerce growth.