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Inter Ikea Systems BV

  • ’Tis the Season for Cross-Channel Campaigns

    The holiday season is upon us, and many retailers have already started to ramp up their email deployment schedules - a key tactic to making those important Q4/end-of-year revenue goals.
  • Home furnishings retailer strengthens distribution network

    Ikea is bolstering its fleet of customer fulfillment centers with two new buildings.
  • Report: Ikea marketing campaign presents long, ‘boring’ YouTube videos

    A home furnishings retailer is taking a new approach to YouTube ads.
  • The world's most 'authentic' brand is...

    Tech brands topped an annual ranking of the world's 100 most authentic brands, with an online giant taking the top spot.
  • Report: Ikea to debut ‘open-source’ showrooms

    A home furnishings retailer is scaling down its showrooms in a move to better appeal to its customers’ changing shopping habits.
  • Home furnishings giant makes it 45

    Ikea is entering new territory.   The retailer will open a store on Oct. 11, in Fishers, Indiana. It will be Swedish company’s first location in Indiana, 45th in the United States, and 408th worldwide.    The 289,000-sq.-ft. Ikea includes one of Indiana’s largest solar rooftops, as well as three electric vehicle charging stations. Ninety percent of Ikea U.S. stores have a solar presence.   
  • Analysis: How acquisition of TaskRabbit will benefit Ikea

    The acquisition of TaskRabbit allows Ikea to efficiently remove one key barrier (the dislike of furniture assembly) for a segment of customers that have until this point avoided Ikea.  
  • Home furnishings giant enters ‘gig economy’ with acquisition

    Ikea Group has entered the booming market for on-demand services.      The home furnishings giant is acquiring TaskRabbit, an on-demand services platform company that connects customers with workers, called "taskers," that handle everyday needs such as furniture assembly, moving and packing, general handyman repairs, and home improvements. The price of the transaction was not revealed.  
  • Home furnishings giant expanding out West

    Ikea is looking to expand its presence in Arizona.    The home furnishings retailer plans to open a store in Glendale, Arizona. It would be the company's second location in the state.  
  • VR: Don’t be a virtual latecomer

    If you’re not in gaming or medical arts, virtual reality is likely to be one of those items that sits on your to-do list, but is not likely to be near the top. It’s one of those items for which many a business person elects late-adopter status: Let the tech geeks and early adopters figure it all out and then I’ll jump in when it becomes relevant to me.  
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