Check out Suitsupply’s expanded store in New York
Suitsupply is doubling down on experiential retail.
The global men’s tailoring brand, known for its on-site alterations and custom made suiting, has expanded its flagship in Manhattan’s SoHo neighborhood. Suitsupply opened two new floors in the store, which was previously three levels. The new floors are dedicated primarily to personal fittings and private events.
In addition, the retailer renovated the rooftop level to create a terrace complete with a bar and seating areas where the customers can unwind and enjoy the city views.
Suitsupply has reinvented its store experience during the pandemic to ensure the safest environment possible without sacrificing its emphasis on personalized service. And its optional online appointment booking tool allows customers to reserve prepared fitting rooms and private shopping suites.
Suitsupply operates approximately 140 stores across 25 countries, including 43 locations in the U.S..