Suitsupply’s new in-store experience includes virtual pre-shopping

Marianne Wilson

Suitsupply has reinvented its store experience to ensure the safest environment possible and create a convenient shopping experience for customers without sacrificing its emphasis on personalized service.

The global men’s tailoring brand, known for its on-site alterations and custom made suiting, said it has tested and adapted measures rolled out in other countries to come up with new shopping protocols for U.S. shoppers. 

As part of a multi-point plan, Suitsupply had deployed “safe shopping screens,” free-standing partitions allowing for safe and up-close interaction during tailoring sessions.

To reduce in-store traffic, Suitsupply is offering a guided virtual experience on its web site that helps customers pre-select items for store visits through co-browsing sessions with live style experts. Customers are guaranteed their selections will be waiting when they arrive at the store. 

In addition, an optional online appointment booking tool allows customers to reserve prepared fitting rooms and private shopping suites.

Other safety measures that Suitsupply has deployed, such as face masks and reduced store capacity, are expected to ease away in the long term, the company said. But early analysis reveals customers are learning new behaviors that are expected to continue post-pandemic.

“Shopping, for most people, falls under two categories: an enjoyable exploration leading to discovery, or an errand that fulfills a need,” stated Suitsupply, which has more than 140 stores around the world. “Suitsupply aims to facilitate both in a safe, satisfying and convenient way, in this new world.”

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