CardVault by Tom Brady opening NYC flagship
Football legend Tom Brady is bringing his sports cards and authenticated memorabilia retail concept to New York City.
Card Vault by Tom Brady will open its first New York City store on Oct. 8, a flagship at 244 Lafayette St. in SoHo, The location will feature the brand’s signature showroom, featuring a curated selection of single cards, sealed boxes, packs and collectibles from leading brands including Topps, Panini, Upper Deck, Pokémon and Fanatics Authentic.
At the center of the space is the “vault,” displaying autographed and authenticated memorabilia — from helmets and jerseys to other game-used equipment. The store also features a collector's lounge where fans can rip packs and connect over the hobby.
Murals of legendary New York athletes adorn the store walls, celebrating the city's rich sports history and its connection to card collecting. An exclusive line of New York City merchandise, including apparel, hats and accessories, will be available only at this location.
Additionally, the store serves as an authorized dealer for the industry's top grading services, including PSA, Beckett, and SGC. It will offer on-site grading submission services, simplifying authentication and grading for collectors.
The new SoHo flagship joins existing CardVault by Tom Brady locations in Chicago; East Hampton, N.Y., American Dream, East Rutherford, N.J.; TD Garden, Boston; Gillette Stadium, Foxborough, Mass.; and Foxwoods Resort Casino, Mashantucket, Conn.
“We're thrilled to open our seventh CardVault by Tom Brady store in SoHo, a neighborhood that perfectly embodies the intersection of culture, sport, and style," said Ed Kane, co-founder of CardVault by Tom Brady. "This new flagship brings together the best in trading cards and creates an immersive environment for collectors and fans to connect in the heart of New York City."
Seven-time Super Bowl champion quarterback Tom Brady acquired an ownership stake in CardValult in February 2025. (As part of the deal, CardVault changed its name to “CardVault by Tom Brady.")
