Skip to main content

C-SUITE

  • It’s not the economy. Or the cost-cutting.

    Starbucks CEO Howard Schultz told Britain’s Sky.com that the chain’s focus on improving its offerings and encouraging innovation as opposed to cost-cutting and store-closings are the reasons for its turnaround.

    “You can’t “cut your way to prosperity,” Schultz said. “You have to create growth and opportunity.”

X
This ad will auto-close in 10 seconds