Best Buy piloting new digital, in-store gaming destinationsBest Buy Co. Inc. is beta testing an online hub for gamers and will soon open a dedicated gaming section in a California store. E.l.f. Beauty launches new makeup game on RobloxA beauty brand popular with Gen Z continues expanding its partnership with an immersive gaming platform also favored by young adult consumers. Jack in the Box promotes app usage with gamified Halloween promotion Jack in the Box Inc. is getting customers in the Halloween spirit with a new mobile game that rewards spending time on its app. LensCrafters rolls out new Roblox experience for virtual ‘tycoons’ LensCrafters is building on its presence on the popular Roblox immersive gaming platform. Walmart extends metaverse gaming efforts to Minecraft, Discord Walmart’s newest metaverse promotion integrates with the Minecraft virtual gaming environment and Discord gaming-themed chat platform. Walmart releases 'Walmart Unlimited' shoppable gamified miniseries Walmart continues integrating real-world product purchases with metaverse and gaming environments.
