Artificial Intelligence

Consumers are increasingly turning to artificial intelligence for product search and discovery, with some retailers struggling to keep up.

Users of artificial intelligence assistants such as ChatGPT and Gemini are becoming increasingly less likely to use the world’s most popular search engine.

Allbirds is reinventing itself as an AI company.

An off-price luxury e-commerce retail company is integrating real-time policy abuse alerts into its customer service interactions.

Starbucks Coffee Company is using ChatGPT to help customers find a beverage that fits their mood and/or tastes.

Leading-edge artificial intelligence models can help retailers transform their marketing efforts to better meet the needs of modern customers.

David’s Bridal is integrating with next-gen artificial intelligence platforms in collaboration with Shopify, making it one of the first retailers to enable end-to-end purchases in AI chats.

Consumer interest in artificial intelligence is strong, but trust still remains a barrier to full adoption.