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Exclusive: Mobile Fraud Prevention Strategies for the Holidays
Online and mobile fraud prevention needs to be part of every retailer’s brand’s holiday retail strategy. According to Cybersource’s 2011 survey of e-commerce fraud, $3.4 billion in online revenue was lost in 2011 as a result of fraud, and this number is only expected to increase. Although the holidays are just around the corner, there is still time to take action and reduce your exposure to fraudulent mobile channel activities.
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Dollar General tackles Cyber Monday
GOODLETTSVILLE, Tenn. — Capitalizing on its Thanksgiving and Black Friday sales, Dollar General has tackled Cyber Monday with the launch of a new mobile app for iPhone and Android smartphones.
The mobile app will offer shoppers sales ads, store locations, coupons and, of course, exclusive Cyber Monday deals available online. Shoppers will also be able to use Dollar General’s free Quick Response scanner to access upcoming sales and unlock additional savings, as well as connect with the retailer on Facebook, YouTube and Twitter.