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Nicole Miller meets buy impulse across channels
Effectively meeting the customer’s impulse to buy the moment it occurs is a crucial part of retail success.
Specialty fashion retailer Nicole Miller is meeting that impulse not only when it occurs, but where it occurs.
Nicole Miller is using the PowaTag mobile platform to allow customers to make digital purchases directly from social media and email promotions, as well as from its e-commerce site.
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Christmas spirit arrives early at Hobby Lobby
Arts and crafts chain Hobby Lobby is embarking on a mission to give away millions of Christmas gifts to chidren in need this holiday season, a mission that will likely appeal to many consumers in its target market.
The retailer announced is partnering with the world's largest Christmas project of its kind, Operation Christmas Child, which is a project of Samaritan's Purse, an international Christian relief and evangelism organization headed by Franklin Graham.

