Winter Holidays

Competition in the toy category is intense every holiday season, but it seems to have been ratcheted up a few notches this year, and Target was one of the companies doing the ratcheting. The company’s aggressive pricing moves put it in close proximity to Walmart early in the season and more recently Target’s toys were less expensive than Walmart’s, according to a pricing survey conducted by Citigroup retail analyst Deb Weinswig.

The small ad was a little lost on the bottom of page 36 of Target’s 40-page holiday circular this week, but there among an offering of floor care products was a reminder of a Facebook initiative that could be worth as much as $50,000 to the Kids In Need Foundation. The ad encouraged readers to visit Facebook.com/TargetGiveJoy to create a wish list of up to five items for a chance to win a gift card equal in value to those items with Kids In Need receiving a $5 donation for each wish list submitted up to a total of $50,000. The program ends at midnight on Christmas.

Walmart has been a non-player in toys this year, according to Eric Johnson, director of the Center for Digital Strategies at Dartmouth’s Tuck School of Business. He was quoted in a Bloomberg article this week about how Walmart increased toy prices after Thanksgiving weekend. Johnson is regarded as something of a toy expert, so he pops up in holiday stories and he has been critical of Walmart this year.

HOFFMAN ESTATES, Ill. - Kmart announced it will offer last-minute holiday shoppers reduced prices on more than 1,400 must-have toys to help shoppers finish their Christmas lists. In addition to extended store hours, Kmart will offer special deals on toys starting today through Dec. 24.

Additionally, Kmart said it is offering customers special deals on popular items every kid has on their list. For example, when you purchase toys like Lego, Kung Zhu and remote control cars, deep discounts will be offered on the second purchase.

Looking for insight into promotional efforts at Walmart and other retailers? Check out the new series of reports from ECRM at a newly launched website at www.promotionalreflections.com.

WAYNE, N.J. - Toys"R"Us announced that, for the first time ever, its stores nationwide will remain open for 88 consecutive hours beginning at 6 a.m. on Dec. 21 and continuing through 10 p.m. on Christmas Eve.

According to The NPD Group, 49% of respondents surveyed on holiday entertaining plans said they plan to entertain family or friends in their home during the upcoming holiday season. Furthermore, casual dinnerware sales growth in the double digits in the past 12 months ending September 2010 show that the trend is toward less formal dining. Sales in the formal fine dinnerware segment remain down year-over-year.

Thirty-two percent of respondents told NPD that they entertained at their home less over the past year than in previous years, however, 11% said they entertained more.

Washington, D.C. -- Tuesday’s report by the U.S. Department of Commerce showed a fifth straight month of sales gains in November for U.S. retailers. Monthly retail sales figures for November were up 0.8% over October and 7.7% over November 2009.

Retail sales excluding auto sales were up 1.2% over the previous month and 6.7% over November 2009.

Department stores were the big November winners, recording the biggest sales rise in two years of 2.8%.