Promotional efforts examined

Looking for insight into promotional efforts at Walmart and other retailers? Check out the new series of reports from ECRM at a newly launched website at www.promotionalreflections.com.

According to ECRM, the new resources provide a unique perspective on retail promotions from Walmart, Kroger, Walgreens, Safeway, Best Buy, OfficeMax, Aldi, and 160 additional retailers in the U.S. and Canada. Promotional Reflections reports examine holiday promotions, key product categories, and retail channels. Using data from ECRM’s Ad Comparisons database, data is analyzed to offer unique insights into how retailers advertise brands. The reports include trends, key findings, share of ads, creative strategies, top categories promoted, retail circular comparisons, and more.

Reports released recently include the following: Halloween, Thanksgiving, Black Friday, and Perishable Foods. ECRM plans to release reports on topics relating to Holiday Shopping, Pet Supplies, Health & Beauty, Super Bowl, Back-to-School and more throughout 2011. The Promotional Reflections reports can be found at www.promotionalreflections.com.