Winter Holidays

Let’s not get ahead of ourselves here. That seems to be the message implied in Walmart’s guidance for fourth-quarter same-store sales in a range of flat to up 2%. The company’s comps expectations follow a third-quarter increase of 1.3% that ended a two-year string of negative results, but appear rather muted against the backdrop of talk about the company’s gathering momentum, the effectiveness of strategies and solid positioning for the holidays.

New York City -- With the start of the 2011 holiday shopping season approaching, retailers need to ensure they have plans in place to address the increased risk of a flash mob event, according to Marsh, a leading insurance broker and risk advisor.

New York City -- One in four consumers will start their holiday shopping this week, according to a survey of more than 1,000 U.S. consumers conducted this fall by Oracle. The report, “Oracle Holiday Shopping Snapshot 2011,” finds that Black Friday and Cyber Monday still reign supreme when it comes to getting consumers out to shop.

In other findings:

Wayne, N.J. -- Toys “R” Us said Friday that it has expanded its mobile offerings for the holiday season, providing an enhanced shopping experience for on-the-go shoppers.

In addition, the retailer said it has made updates made to its iPhone and Android experience, as well as announced partnerships with eBay, Google and shopkick to help customers use their mobile devices to locate product, pay for purchases and source discounts.

Walmart gave investors an early Christmas gift earlier this week in the form of a long-awaited third-quarter same-stores sales increase, then ruined the holiday spirit by coming up a penny short of analysts’ earnings estimates.

Retailers have pulled out the stops this holiday season, especially when it comes to experimenting with cutting-edge digital technologies. But innovation shouldn’t be reserved for the holidays — it is something that should be infused into the shopping experience all year long.

Washington, D.C. -- A survey released Thursday by the National Retail Federation said that the number of people “definitely” shopping stores and websites on Black Friday as jumped to 33%, from 27% in 2010.

New York City -- A report released Thursday by the International Council of Shopping Centers and Goldman Sachs said that 34% of consumers plan to shop on Black Friday, up from 31% in 2010 and 26% in 2009.

“In addition to buying gifts, consumers overwhelmingly indicated that they would be looking for bargains on Black Friday for themselves as well,” said Michael P. Niemira, chief economist and director of research for ICSC.