Winter Holidays

As if competing against Target, Best Buy and Amazon.com isn’t challenging enough, nationwide the fast-food “strike” which took place Thursday offered a glimpse of the type of headline-grabbing, disruptive activities Walmart can expect from its opponents this holiday season.

The National Football League begins play soon and Procter & Gamble’s Tide brand is leveraging its relationship with all 32 teams with an innovative social media campaign.

Dallas -- Zale Corp. narrowed its net loss in the fourth quarter to $8 million, from $19.7 million a year ago. Despite the loss, the retailer reported its first profitable fiscal year since the financial crisis in 2008.

Columbus, Ohio -- Express Inc. reported a profitable second quarter of fiscal 2013, with year-over-year increases in net income, net sales and same-store sales. Net income rose 7% to $16.8 million, in line with Wall Street expectations, from $15.9 million. The retailer raised its full-year guidance and also announced plans to launch its outlet business in the second quarter of next year.

Net sales for the quarter increased a better-than-expected 7% to $486.2 million, from $454.9 million.

MANY HAPPY RETURNS

It's no secret that the volume of returned items goes up dramatically during the holidays, and providing a streamlined returns mechanism that effectively guards against fraud is a big and often overlooked part of the in-store holiday experience. Here are two solutions that take a slightly different approach to helping retailers deliver a returns process that rewards good customers, while detecting those with less savory motives.

Retailers tapping into technology to maximize in-store labor during the busiest season

Let the games begin.

Retailers are gearing up for the Super Bowl of the holiday-selling season, when stores generate up to 40% of their annual sales and boost their staffs in light of the heightened shopping spree.

As technology reshapes the retail landscape at a dizzying pace, it’s also advancing the art and science of aligning sales and traffic patterns with in-store labor — particularly crucial during the make-or-break winter selling period.

Tools for engaging with holiday shoppers on the most popular social platforms

Social media platforms offer retailers a chance for direct engagement with consumers as well as access to highly personalized data, all in real or near-real time. During the holiday season, with its intensified levels of competition and customer distraction, having the type of direct promotional connection with customers that social media can offer is more crucial than ever.

Delivering a superior mobile experience is a top holiday priority

Retailers can expect mobile devices to impact sales and play a greater role in buying decisions this holiday than last. Mobile as a percentage of site traffic on Black Friday shot up to 24% in 2012 from 14.3% the previous year. Sales over smartphones and devices on Black Friday rose to 16% in 2012, up from 9.8% in 2011.

At a time of year when consumers are still caught up in end-of-summer barbecues and back-to-school shopping, retailers are getting caught up in the rush of holiday planning. Holiday sales can account for 20% to 40% of a retailer’s total annual sales, according to the National Retail Federation, and a successful holiday can turn around a bad year or make a good year even better.

But the holiday season presents challenges as well as opportunities.