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Destination Maternity sales slip in Q2


Philadelphia – Destination Maternity Corp. reported declining net and same-store sales for the second quarter of fiscal 2014, compared to the same period a year earlier. Net sales decreased 6.5% to $126.1 million from $134.9 million, while same-store sales dropped 5.1%.

Destination Maternity said the decline in net sales resulted primarily from the decrease in comparable sales and decreased sales related to the company's continued efforts to close underperforming stores.

“Our sales for the second quarter of fiscal 2014 were considerably weaker than planned,” said Ed Krell, CEO. “We believe the primary driver of this sales weakness was the adverse weather conditions across much of the U.S. during the quarter, which included significantly colder than normal temperatures and much more inclement weather than normal, with numerous periods of snow and icy conditions which suppressed store traffic for us and many retailers in many regions of the U.S. We believe that our weaker than planned sales results also reflect the continued challenging overall economic environment, which has affected many retailers in recent months.”

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