-
Belk launches Pinterest-based bridal campaign
Charlotte, N.C. – Belk is teaming up with social, mobile and digital engagement platform ePrize, as well as Pinterest and Instagram marketing analytics suite provider Curalate to launch a Pinterest campaign aimed at brides called “Pin to Win.” At a high level, during the promotion consumers will visit a sweepstakes microsite where they can "pin" a pre-populated pin board image based on their bridal type or select an image of their own for a chance to win a $5,000 Belk gift card.
-
AAFES plans integrated e-commerce site
Dallas – The Army Air Force Exchange Service (AAFES) has awarded a multi-year contract to SpeedFC to build and maintain an integrated e-commerce platform, replacing a proprietary legacy environment. The SpeedFC solution will incorporate Oracle’s ATG platform for back-end systems, Speed Order, the vendor’s proprietary system for order management, Omniture for analytics and Endeca for guided navigation, faceted search and search administration.