Winter Holidays

By Alex Romanov, iSign Media   The holiday season is a time of family, food, and frenzied shopping. Consumers are bombarded by messages, promotions, discounts, and offers, and retailers have to be smart about how they reach out to their customers. Email blasts or paper coupons just won’t cut it. In this mobile-obsessed era, proximity marketing is a powerful way to break through the noise and bring shoppers into your store.   

Menomonee Falls, Wis. – Consumers who want to shop at odd hours to avoid dealing with holiday crowds will have plenty of opportunities at Kohl’s. Kohl’s Department Stores will keep its doors open for more than 100 hours straight from 6 a.m. on Friday, Dec. 19 through 6 p.m. on Christmas Eve, Wednesday, Dec. 24.  

ECRM compared retail circular advertising in November 2013 vs. November 2014 and noted trends occurring across top retail chains. Home Depot added an additional Black Friday 2014 circular promoting appliances. Home Depot offered deep Black Friday 2014 discounts on microwaves. Staples increased circular pages by +38%, and featured an attractive “Free Kindle eReader with laptop purchase” and a $99 Asus laptop on the Black Friday 2014 circular front. Walgreens had little change in November circular metrics but CVS cut 9 pages; a 10% decline.

So the retail industry made it through another five-day Thanksgiving weekend, stretching from Thanksgiving Day through Cyber Monday. As the dust begins to settle and the pundits make their pronouncements, let’s look at a few technology lessons retailers can learn from this year’s kickoff to the all-important holiday sales season.   Little Mobile is All Grown Up

Year-over-year (YOY) retail dollar volume from Thanksgiving through Cyber Monday grew 5.3%, a decrease from last year’s growth of 7.4%, according to First Data 2014 SpendTrend Holiday Shopping Spend Analysis, which examined consumer spending from more than one million merchant locations over the five-day period.Similarly, retail transaction growth was 5.0% compared to 6.0% in 2013.  

The fall is always a busy time for new store openings as retailers head into their biggest selling season of the year. The five below are generating big buzz….as is the bonus one at the end.

1. Starbucks Reserve Roastery & Tasting Toom, Seattle
The coffee giant spared no expense on its newest retail concept—the space is spectacular.  Two years in the making, the Roastery is part retail store and part manufacturing facility—and all theatre.

Washington, D.C. - Import cargo volume at the nation’s major retail container ports is expected to continue to slow down in December. According to the monthly Global Port Tracker report released by the National Retail Federation and Hackett Associates, import volume at U.S. ports covered by the Global Port Tracker report is expected to total 1.37 million containers this month as the holiday shipping cycle winds down.   

Months after announcing a major upgrade in its e-commerce capabilities, Belk reported that its online sales grew 46% in the third quarter.

The Charlotte, N.C.-based operator of 300 department stores in 16 states attributed the increase in Internet sales to the company’s “Yes! We Have It” item locator program and store fulfillment of digital sales initiatives.

Eighties sensation Weird Al Yankovic is offering RadioShack a new hope for the holidays.

Yankovic is appearing in the chain's holiday ad campaign called "Gift Smart.” In the ad, he sings his own unique take on the holiday song “Toyland.”

"He's tech-savvy, smart and a social media guru," said RadioShack chief marketing officer Jennifer Warren. Yankovich has more than 3.5 million Twitter followers and 1.6 million Facebook fans. "I don't think there could be a better fit for our brand right now."

A new report looking at consumer shopping habits on mobile phones shows that Sunday is the best day of the week when it comes to sales from mobile shoppers.

"Online shopping has become a major force in global markets. And, with the holiday shopping season upon us in the United States, we see mobile's share of that market accelerating," said Larry Moores, vice president for consumer mobile reporting and analytics at Opera Software, a leading mobile internet and advertising company.