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Apple wins online Christmas Day
Retailers’ with robust mobile e-commerce capabilities were able to cash in on Christmas Day as sales increased 8.3% compared to the prior year, according to the latest update from IBM’s Digital Analytics Benchmark report.
In addition to the 8.3 percent in online Christmas Day sales, IBM said mobile device traffic increased 18.6 percent to account for 57.1 percent of all Christmas day e-commerce traffic. Mobile sales increased 20.4 percent and accounted for 34.8 percent of all online sales, according to IBM.
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Online sales exceed lofty expectations
Retailers expected online sales to hit record levels in 2014 and did they ever.
New all-time highs for e-commerce sales are now expected for the November through December time frame following a strong surge in sales during the final week before Christmas, according to the digital measurement firm comScore.