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Redcard needed for price leadership
Target’s Redcard may become an increasingly more important factor in the retailer maintaining low price leadership.
Customer Growth Partners’ price comparison survey for Target and Walmart revealed that on a comparable 55-item basket of items found at Walmart Supercenters and Target P-Fresh stotes or Target Superstores, Walmart had reasserted price leadership over Target by almost 3%--prior to Target’s Redcard 5% discount. For the first three months of the year Target had 0.6% advantage (prior to the Redcard discount) over Walmart.
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A middle of the pack ranking for pharmacy
Target was in the top half of a group of 33 pharmacy retailers ranked by readers of Consumers Reports in the publication’s May issue. Target’s pharmacy received a score of 88 out of a possible 100, which put it well ahead of larger pharmacy operators such as CVS and Walgreens, both of which scored 82 and last-ranked Walmart, which scored 78.