Retailer Intelligence

With the start of Back to School promotions, (and taking JCPenney out of the mix) we witnessed increase in page count that was driven mainly by significant increases in Walmart’s and Sears’ page counts.

JCPenney has been drastically altering their promotional strategy in past couple of months, however this month, the store did not promote at all, causing curiosity for many customers. (It should be noted that JCPenney did release circulars the week of July 29th that will be counted in the August report.)

San Diego – Warehouse club operator PriceSmart Inc. reported Tuesday that net income for the third quarter slipped 4% to $15.7 million, compared with $16.3 m million last year.

Revenue rose 18% to $506.8 million from $431.1 million, missing Wall Street’s forecasted $508.2 million. Same-store sales increased 12.9%.
 

Walmart in May continued its heightened level of advertising activity, hitting the market with an increased number of circulars that contained more pages. For a look at how Walmart’s promotional activity stacked up to other leading retailers, click here to see the last monthly data from Market Track.



 

Overall, this month saw gain in flyer distribution as well as the size of flyer. The largest push of this month came from Walmart with more than 100% increase in flyer drops this month as compared to same month last year. Walmart dropped almost three flyers per market as compared to none in the second week of May this year. Also, a 26-page flyer was dropped in the first week as compared to 12-page flyer previous year.

Target held steady on the promotional front in May with the number of circulars and total pages consistent with the prior year. For a look at Target’s activity and those of other leading retailers check out the last report from Market Track.

 

 

New York -- J.C. Penney appears to be relenting a bit on the strict non-promotional strategy launched by CEO Ron Johnson.

In a report on CNBC.com, Deutsche Bank analyst Charles Grom said the chain has added five "Best Price Friday" events to its calendar. The first took place the Friday of Memorial Day weekend, and another is scheduled for Black Friday in November. Others may occur at peak sales times, according to Grom.

Bentonville, Ark. — Walmart U.S. CEO Bill Simon will provide an update on the company's U.S. business at the Morgan Stanley Retail and Restaurants Conference in Boston on Wednesday, May 23.

The presentation will be webcast live through links at Walmartstores.com/investors and a transcript will be available later in the week. The materials will be archived for one year on the company’s website.

NEW YORK — It’s looking like Walmart’s upcoming annual meeting is going to be a bittersweet affair as the company observes its 50th anniversary against the backdrop of an unfolding Mexican bribery scandal and an appeal from a major shareholder this week urging a no vote on five board members.

For the third time in the past five months, Walmart chief merchandising and marketing officer Duncan Mac Naughton is representing Walmart at a major investor conference. Smart move considering expectations of further U.S. same-store sales acceleration has served as a catalyst for Walmart shares, which are trading near a 52-week high.

Target’s promotional cadence increased in March, but it was nothing compared with the ramp up in activity at Walmart and Toys“R”Us. To check out Market Track’s monthly review of top retailers’ promotional efforts, click here.