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Image is everything
NEW YORK— Target, Kohl's and JCPenney ranked highest among discounters in consumer perception in the first half of 2011, according to YouGov BrandIndex. The company interviews 5,000 people each weekday from a representative U.S. population sample, more than 1.2 million interviews per year.
Here is YouGov’s Retail Buzz scores for discounters in the first half of 2011:
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Target (33.9)
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Kohl's (29.5)
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J.C. Penney (23.9)
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Wal-Mart to give store data to Nielsen
New York City -- Wal-Mart Stores said its Walmart and Sam's Club divisions will now report their U.S. sales data to Nielsen Holdings, which will become the retailer's primary provider for market information, tools and training, the companies said in a joint announcement on Thursday.
Nielsen gathers and analyzes sales information from a variety of U.S. chain stores, giving manufacturers, Wall Street analysts and others a glimpse at how products are selling.