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Buckle Q2 net income meets Street's view
Kearney, Neb. -- The Buckle reported Thursday that net income for the period ended July 28 dipped 2% to $23.2 million, compared with $23.6 million in the year-ago period, but matching forecasts.
Net sales rose 2% to $215.5 million, just missing Wall Street’s expected $215.9 million in revenue. Same-store sales dipped 0.8%. -
Market Track: July 2012
With the start of Back to School promotions, (and taking JCPenney out of the mix) we witnessed increase in page count that was driven mainly by significant increases in Walmart’s and Sears’ page counts.
JCPenney has been drastically altering their promotional strategy in past couple of months, however this month, the store did not promote at all, causing curiosity for many customers. (It should be noted that JCPenney did release circulars the week of July 29th that will be counted in the August report.)
