Albertsons integrates shoppable video ads into e-commerce siteAlbertsons Companies Inc. is adding video functionality to its retail media network. Simon launches first-party retail data capabilities for advertisersA major mall and shopping center operator is helping retailers curate and target their consumer advertising messages. Walmart Canada provides new digital ad option to marketplace sellers Walmart’s Canadian subsidiary is creating a new opportunity for sellers on its third-party marketplace to connect with online shoppers. Best Buy connects retail media network to social campaigns Best Buy advertising partners can now target the retailer’s customers via social networks such as Facebook and Instagram. Blain’s Farm & Fleet offers advertisers AI-based ad targeting to reach customers Blain’s Farm & Fleet is launching a new retail media network offering with some artificial intelligence features for advertisers. David’s Bridal continues shift to bridal media company David’s Bridal is building on efforts to become a "rising tech and media company" with a new business strategy called "Aisle to Algorithm." Walmart links advertiser display campaigns to Pacvue platform Marketplace advertising platform Pacvue is offering a new integration to Walmart’s retail media network. Chewy enhances retail media network Chewy is offering pet brands access to its customers. Giant Eagle links retail media network to in-store TVs Giant Eagle Inc. is activating targeted partner advertisements on in-store TVs. Retail Technology News: January update Retailers in January 2025 focused technology efforts in areas including agentic AI, RFID and robotics. 1 2 Next Last
