Amazon provides new AI capabilities to advertisersAmazon brand partners have an array of new artificial intelligence-based solutions and features designed to help them better reach modern customers. Best Buy to integrate Best Buy Ads & Amazon Ads; expanding Fire TV collabBest Buy Co Inc. will leverage Amazon technology for its retail media network and build on its partnership with the Amazon Fire TV platform. DoorDash provides advertisers direct brand performance insight, control DoorDash is enabling participants in its retail media network to have a deeper view into omnichannel signals and more command over how their products are presented. Best Buy to launch TikTok storefront with creator and advertiser links Best Buy is giving customers a new social shopping option, including access to its creator and brand partners. Albertsons gives brands deeper view into ad impact Albertsons Companies Inc. is providing advertisers a clearer understanding of how each touchpoint contributes to a sale. Sam’s Club predicts customer purchase behavior with AI Sam’s Club is giving advertisers participating in its retail media network new insight into what customers are likely to buy in the future. Walmart expands scope of Scintilla advertiser data platform Walmart is increasing the visibility and analytical and recommendation capabilities of its Scintilla first-party operational and retail data platform. Kroger veteran to head up Home Depot’s retail media network A home improvement giant has named a new leader for its in-house retail media network. Ace Hardware integrates retail media network with marketing platform The world’s largest hardware cooperative is connecting its Red Vest media network into the Pacvue unified commerce ecosystem. Albertsons integrates sponsored product discovery into AI search Albertsons Companies Inc. is letting advertisers connect with customers as they are building their shopping carts. Walmart Connect and Vizio deliver shoppable TV ads Walmart’s retail media network and connected TV subsidiary are partnering to enable advertisers to present branded shoppable content. Walmart in reported $1.4 billion deal to acquire connected TV ad platform Walmart is expanding its presence in the connected TV advertising space. 1 2 3 4 5 Next Last
