Dollar General unifies onsite and offsite ad inventory accessDollar General is enlisting the help of two partners to provide advertisers on its retail media network a single way to conduct campaigns across the customer journey. Walmart opens first-party data to advertiser partnersWalmart is helping participants in its retail media network eliminate silos with their media teams and technology partners. EXCLUSIVE Q&A: Dollar General unifies data to help target CPG ads A major discount chain is enhancing the quality and quantity of customer data it provides CPG advertising partners. Hy-Vee adding digital TV to retail media network infrastructure Regional Midwest grocery/convenience chain Hy-Vee Inc. is providing a new messaging format for in-store brand advertisements.
