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Survey: St. Patrick’s Day spending should give retailers a boost
Washington, D.C. -- Total spending on St. Patrick’s Day festivities is expected to hit $4.14 billion this, according to NRF’s 2011 St. Patrick’s Day Consumer Intentions and Actions survey, conducted by BIGresearch. The survey found that 52.4% of Americans will celebrate the Irish holiday, up from 45.2% last year and the most in the survey’s eight year history.
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Retailers counting on the luck of the Irish
WASHINGTON -- With Easter falling in late April this year, retailers are without a major holiday to boost March sales, and many are expecting weaker sales this month. However, thanks to St. Patrick's Day, which falls on March 17, retailers have the help of this micro-holiday.