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ComScore: Q1 online sales up 12% to $38 billion
Reston, Va. -- Online U.S. retail spending reached $38.0 billion for the first quarter, up 12% versus year ago, according to comScore. It marked the sixth consecutive quarter of positive year-over-year growth and second consecutive quarter of double-digit growth rates.
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Aberdeen report: 50% of retailers use rebate programs
Lewisville, Texas -- Fifty percent of retailers and almost as many manufacturers (48%) use rebate programs as part of their customer loyalty and promotions mix, according to report by the Aberdeen Group.
"Our findings revealed a very persuasive business case for rebates," said Chris Cunnane, senior research associate with the Aberdeen Group. "We have a deep expertise in retail and manufacturing research, and this report demonstrates the value of rebate programs for both of these groups."