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Macy’s and J.C. Penney top RSR report on digital advertising
Morrisville, N.C. -- Macy’s and J.C. Penney Co. rank as the nation’s top “local” advertisers, according to a new report from RSR Research. The study, “The Local Approach: The State of Localized Advertising in Retail,” finds most major retailers are missing huge opportunities to drive store traffic through localized digital advertising campaigns.
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Best Buy to cut seasonal staff by half during holidays
Minneapolis -- Best Buy Co. said Tuesday that it has cut its 2011 seasonal hiring plans to about half of last year’s staff numbers, in a move to curtail costs. This year’s plans call for 15,000 holiday workers, compared with 29,000 hired last year.