Research Topic

By Craig R. Johnson, [email protected]

Walmart’s goal of making food healthier and healthier food more affordable is a noble undertaking that has favorably affected the company’s reputation and put it in good stead with the Obama administration. The question that remains, as the company begins affixing to products and packaging its new “Great For You” food label unveiled this week in Washington D.C., is whether shoppers will behave in a manner consistent with their stated intentions.

Atlanta -- Mild weather over much of the country spurred increased retail card spending growth in January, according to First Data Corp.’s SpendTrend, which tracks same-store consumer spending by credit, signature debit, PIN debit, EBT cards and checks at U.S. merchant locations.

Overall year-over-year dollar volume growth was 7.0% in January, while overall transaction growth was 7.2%. Mild winter weather nationwide resulted in lower energy demands, providing consumers with additional income to spend at retailers.

NEW CANAAN, Conn. — Not long after Deloitte released gloomy predictions for consumer spending in 2012, another firm is out with a more sunny forecast. Retail sales will increase by 5.7% in 2012, according to a new report by Customer Growth Partners, a consulting and research firm serving retailers, vendors and institutional investors.

The report, “The Great Consumer Reset/The Great Retail Reset,” finds that falling household and credit-debt levels, along with higher savings rates, are fueling consumer spending. 

New York City -- Walmart, Office Depot and Macy’s were the only three retailers listed among The National Association for Female Executives list of the "Top 50 Companies for Executive Women."

According to NAFE, women represent 53% of the employees at these companies, on average. Women make up 23% of the board of directors at the NAFE Top 50, versus 16% across the boards of companies in the Fortune 500. In addition, women make up 22% of the executive level at companies in the NAFE Top 50, versus 14% across Fortune 500 companies.

Consistent with Walmart’s drive toward every day low prices, January saw the company run fewer, but larger advertising inserts, according to the latest information from marketing intelligence firm Market Track. To see how Walmart’s advertising activity stacked up to other top retailers, click here.

Armonk, N.Y. -- An analysis released Thursday by IBM projected that retail sales are positioned for increases across a broad spectrum of categories.

According to the study, the surge will be led by a projected 8.2% rise in men’s apparel sales.

“The forecast of men’s apparel sales reflects a growing trend: men are definitely developing a taste for fashion – especially in business attire,” said Jill Puleri, global retail leader for IBM Global Business Services.

NEW YORK — The Deloitte Consumer Spending Index, released Thursday, continued downward in January and consumer spending will face additional economic headwinds in 2012, according to Deloitte. The Index tracks consumer cash flow as an indicator of future consumer spending.