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An interesting conversation around shopper insights
Former and short-time Walmart executive Robert Atencio is among a group of marketers slated to interview former P&G chairman and CEO A.G. Lafley during an event called Shopper Insights in Action. The 11th annual event is billed as a riveting brainstorming session in which the former P&G head will share thoughts on the future of research, marketing, retail and the evolution of the changing consumer. Atencio, who formerly served as VP insights and customer strategy at Walmart, is currently VP global insights at Pfizer Consumer Healthcare.
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Study: Retailers Eye Consumer Behavior as Economy Evolves
With sales experiencing the peaks and valleys of a slowly recovering economy, retailers are watching their customers even closer than ever.
According to a study by accounting and consulting firm BDO USO, LLP, New York City, retailers have been less concerned in 2011 about consumer confidence and spending and, instead, are more watchful of consumer demand and interest.
For the second year in a row, retailers’ expansion plans are on an upward trajectory, according to Chain Store Age’s 2011 Store Construction & Outfitting Survey, an annual survey of retail building activity and development costs. In other findings, the cost of lighting, signage, roofing and other store-outfitting systems decreased compared with last year.