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Forrester: Mobile commerce to hit $31 billion by 2016
New York City -- Mobile commerce is expected to reach $31 billion by the end of 2016, according to a new report from Forrester Research.
The report, “Mobile Commerce Forecast: 2011 to 2016,” predicts an annual compound growth rate of 39% for mobile commerce over the next five years.
The report predicts mobile commerce will reach $6 billion by the end of this year, $10 billion next year and $31 billion by 2016.
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Survey details importance of a store’s external appearance
New York City -- Even in today’s digital world, a store’s physical appearance matters -- and it does so significantly, according to market research firm Morpace’s latest Omnibus survey. The study shows that consumers form an opinion of a business based on physical presence, which heavily influences their decision whether or not to shop at a location.