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Study: In-store technology critical for growth, helping customer relationships
Palo Alto, Calif. -- Seventy percent of retailers are empowering their employees with technology-enabled touch points to help their businesses to differentiate and evolve, according to a recent RSR Research report cosponsored by HP.
The study finds that by arming their associates with a range of technologies that provide relevant and timely information -- such as digital signage, self-service kiosks, mobile devices and advanced point-of-sale systems -- retailers can increase productivity and boost multichannel selling opportunities.
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Top 10 Site Selection Mistakes Retailers Should Avoid
Retail site selection is not just a matter of available real estate. It’s an analytical challenge that requires sophisticated statistical modeling and a thorough understanding of the market potential of a location. Devon Wolfe, managing director of Americas Strategy & Analytics, Troy, N.Y.- based Pitney Bowes Business Insight, discusses the Top 10 most common mistakes that seem to repeatedly plague businesses and hinder their success:
1. Assuming you can build a model for all situations