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Survey: Consumers to shop via mobile phones on Thanksgiving
New York -- Mobile devices will play a pivotal role this Thanksgiving as the holiday transforms into "Mobile Thursday," the day before Black Friday, according to a new online survey by Harris Interactive, conducted on behalf of Digitas, a digitally led, global integrated brand agency.
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Deloitte: 60% of Americans will shop over Thanksgiving weekend
New York -- Sixty percent of Americans plan to shop in stores or online over the Thanksgiving weekend – up from 51% in 2011, according to Deloitte’s pre-Thanksgiving survey.
Among these weekend shoppers, 63% plan to shop in stores on Black Friday and 23% plan to shop in stores on Thanksgiving day (up from 17% in last year’s survey). Shoppers expect spend an average of $286 over the holiday weekend – up 28% from the 2011 survey
The survey also indicates: