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ICSC: September sales post 4.0% increase; drug stores strongest performing segment
New York -- U.S. chain-store sales posted a gain of 4.0% for the fiscal month of September on a year-over-year basis according to a tally compiled by the International Council of Shopping Centers. Excluding gasoline sales, the September tally would actually be +5.1%.
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Kmart punny campaign nabs award
The Hub Magazine has awarded Kmart’s pun-drenched campaign, “Ship My Pants,” best of show honors in its third annual Hub Prize competition. Draftfcb Chicago was the agency for the campaign.
“Ship My Pants prevailed because it solved a problem for shoppers — out-of-stocks — with a truly meaningful promise: If you can’t find what you’re looking for in our stores, you can order the item online, on-the-spot, and have it shipped, free-of-charge, to your home,” said Hub Magazine founder Tim Manners.