-
Study: Men shop mobile more than women
Boston – Women are more likely to have shopped online in the past year than men (57% compared to 52%), but men are more likely to have made a purchase via smartphone (22% compared to 18%) or tablet (20% compared to 17%), according to a new study from SeeWhy Conversion Academy.
The report, “The Roles of Gender, Geography and Age in Mobile Commerce,” reveals that among 18-to-24-year-olds, women are actually more likely than men to shop via smartphone (21.6% compared to 21.3%) and tablet (20% compared to 14%).
-
Twitter files IPO
San Francisco – Twitter has officially filed for an IPO with Securities and Exchange Commission (SEC). The social network reported a net loss of $79.4 million, down 38% from the previous year, on revenue of $316.9 million in 2012, a 198% increase from 2011.
In addition, Twitter said in the filing it has 215 million members who send 500 million tweets per day.