Research Topic

New York -- Looking ahead, there is a sense of pessimism on the economy in the next few months among U.S. consumers. In September 2013, Harris Poll results showed that almost half of U.S. adults (46%) said, in the coming year, that they expect the economy to stay the same, while less than one-quarter (22%) expected it to improve and one-third (32%) expected it to get worse.

Chicago -- Four of the 10 busiest holiday shopping days will occur between Dec. 20 and Dec. 24, and retailers should prepare accordingly, according to ShopperTrak, a leading provider of shopper analytics. Additionally, with a shortened shopping season and only four weekends between Thanksgiving and Christmas – down from five last year – retailers must be ready to capture holiday spending during a narrower window of time.

Salt Lake City -- Consumers value salesperson expertise above all else, but they often find such expertise lacking, according to eXperticity’s first-ever Retail Buying Experience survey. The study found a striking expertise gap among sales associates in five retail areas: outdoor, sporting goods, hunting or fishing, health and nutrition, and prestige beauty.

 When asked to rate which services consumers most desire and value from retail sales associates, the top four were:

1. Product knowledge (73%);

New York -- J.C. Penney Co. on Monday reassured investors that sales trends are improving and reaffirmed its forecast calling for positive same-store sales results in the third quarter, Reuters reported.

The comments were made by Myron Ullman, Penney’s CEO, at the Women's Wear Daily conference on Monday.

Caty, N.C. – Consumers have somewhat contradictory desires for greater data privacy and for businesses to have detailed insight into their personal needs, and also have seen improvement in how businesses use personal data. According to a new study from analytics technology provider SAS, 71% of 1,260 respondents surveyed said that recent news about government access to personal data increased their privacy concerns.

Ann Arbor, Mich. -- Consumer confidence in October fell to a 10-month low, according to the Thomson Reuters/University of Michigan consumer sentiment index. Industry experts said the drop showed that even the reopening of the federal government was not enough to reassure nervous consumers.

The Thomson Reuters/University of Michigan final consumer sentiment index decreased to 73.2, the weakest this year, down from 77.5 in September.

More Marketing News

Boston -- For the second year in a row, Dollar General came out on top in Kantar Retail’s opening price point (OPP) survey, narrowly beating out Walmart Supercenter. The OPP survey, now in its third year, determines how select retailers meet the grocery and consumable needs of shoppers looking for the lowest shelf prices to fulfill their basket requirements.

New York -- Putting social media functions entirely within control of marketing and communications is a mistake, according to a new study conducted by Tata Consultancy Services, a leading IT services, consulting and business solutions organization, of over 60. Forty-five percent of respondents in North America said marketing controls social media, but most companies aren’t satisfied with this structure.