Research Topic

Los Angeles -- Earlier in October, shoppers were put off by holiday displays in store; now people are warming up to them. Analysis of social media buzz for the week of Oct. 30 – Nov. 5 by social media research firm Fizziology shows that positive conversation about displays rose from 15% to 22%, while negatives dropped from 10% to less than 1%.

Los Angeles – A majority of customers visit stores equipped with mobile devices. According to a new survey from mobile technology provider Useablenet, 70% of U.S., shoppers and 60% of U.K., shoppers have their mobile phone on their person in-store.

And 30% of U.S. shoppers use their smartphones to aid the shopping experience in-store, compared to 40% in the U.K. In addition, 77% of U.S., and 81% of U.K., consumers prefer to browse on smartphone but make purchases on a larger device, such as tablet or computer

New York – Retailers across a variety of verticals reported improved same-store sales during October 2013, compared to the same month in the previous year. Even embattled department store retailer J.C. Penney saw its same-store sales grow for the first time since December 2011, and specialty and apparel retail conglomerate L Brands and discount club retailer PriceSmart reported particularly impressive same-store sales results.

Framingham, Mass. – Holiday shoppers are seeking omni-channel solutions. According to a new national survey from Staples, two-thirds of consumers say they are equally as likely to purchase gifts online as they are to shop in-store.

The Staples study also reveals that 87% of gift shoppers admit they’ve had problems buying presents during the holiday season and 63% of gift givers report that nearly half of the people on their list are difficult to buy for, causing stress and frustration.

Other findings include:

Philadelphia – Native apps, or mobile apps developed in the native operating language of a hardware platform, figure prominently in the plans of many holiday shoppers. In a survey of 500 consumers conducted by Artisan Mobile, 80% of respondents strongly agreed or agreed that they are purchasing and browsing products on native apps more than ever before, and 77% intend to make purchases through a mobile and/or tablet app this holiday season.

New York – Merger and acquisition (M&A) activity was strong in the retail and consumer industry during the third quarter of 2013. Data from PricewaterhouseCoopers (PwC) shows that transaction values on M&A deals in the retail/consumer sector rose 112% compared to the same quarter a year earlier.

ECRM compared retail circular advertising in October 2012 versus October 2013 and noted trends occurring across top retail chains. Although Home Depot and Lowe’s continued to see large year-over-year changes, these shifts have been consistent throughout the past few months: the new sizes and densities of circulars within the home improvement channel have solidified. Lowe’s now features lengthy circulars with few ads per page, while Home Depot typically runs shorter, denser circulars.

Chelmsford, Mass. -- It only take an average of 2.2 negative experiences for  Americans to stop purchasing from a retail brand -- across any channel, according to a new survey commissioned by Kronos Inc. Underscoring the urgency of a seamless omni-channel experience, 68% of Americans agree that a negative shopping experience within a single channel negatively impacts their perception across all shopping channels including physical stores, online, mobile, phone centers, and catalog.