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Survey: Nine-in-10 consumers plan holiday shopping in stores
San Francisco – Almost nine-in-10 (88%) consumers will shop in stores this holiday season, compared to 75% who will shop online and 16% who will shop via mobile device. A new Harris Interactive survey co-sponsored by Aerohive Networks and Euclid also shows that physical retailers still need to address consumer concerns regarding in-store holiday shopping.
Specifically, consumers are most concerned about crowds (42%), lines (29%), and out-of-stock items (15%) affecting their in-store holiday shopping this year.