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Walmart’s new green brand may have Clorox seeing red
The five year old Green Works brand from Clorox is facing new competition on the natural products front following the launch of Walmart’s Great Value Naturals cleaning products.
Walmart said the introduction of Great Value Naturals furthers its commitment to making eco-friendly products more accessible and affordable and will be available in more than 2,000 stores and online.
Clorox introduced its Green Works brand in early 2008 and the line was prominently featured in Walmart promotional vehicles at the time.
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comScore: Digital commerce soars in Q3
Reston, Va. – U.S. desktop-based e-commerce sales grew year-over-year to $47.5 billion during the third quarter of 2013, marking the 16th consecutive quarter of positive year-over-year growth and 12th consecutive quarter of double-digit growth. In addition, newly released comScore data shows that e-commerce spending on smartphones and tablets added $5.8 billion for the quarter, up 26% from year ago, for a total digital commerce spending total of $53.2 billion in the third quarter.