Research Topic

Boston – Email remarketing to online customers who visit e-commerce sites but do not make a purchase can significantly boost conversion and revenue rates for online retailers. According to a new report from the SeeWhy Conversion Academy analyzing 80 Demandware-based e-commerce sites, “The ROI of Email Remarketing for E-commerce and Brands,” on average, 97% of visitors to e-commerce sites don’t make a purchase.

Southfield, Mich. -- Kris Abrahamson has been named as VP retail consultancy of shopper marketing agency The Mars Agency. Abrahamson has more than 20 years experience in the consumer packaged goods industry and was most recently the senior director of innovation with PepsiCo's Global Nutrition Group.

As part of the retail consultancy group, she will drive strategic growth initiatives against The Mars Agency's clients' key retailers and lead innovation initiatives that will address evolving shopping behaviors affecting retailers today and in the future.

Average spending per person is forecast to decline this Easter despite pent up demand from a long cold winter, according to new consumer research from the National Retail Federation.

Washington, D.C. -- The average American celebrating the Easter holiday in 2014 will spend an average of $137.46 on apparel, food, candy, gifts and more. According to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights & Analytics, this is slightly less than the $145.13 spent last year.

Montreal – Dollarama Inc. reported an increase in sales, net earnings and same-store sales for the fourth quarter and fiscal year 2014, compared to the same periods in the prior year. During the fourth quarter, net earnings rose 8% to $83 million from $77.1 million.

Meanwhile, sales rose 4% to $582.3 million from $561.9 million and same-store sales grew 1.1%. The addition of 89 net new stores, increases in same-store sales and average transaction size helped drive overall sales growth.

Foster City, Calif. - American households with teens are reining in prom spending in 2014. According to a new survey of 4,000 consumers by Visa, the American average household will spend $978 in 2014 on the prom.

That's down more than 14% from the average $1,139 families spent on items including attire, limousine rental, tickets, and dinner in 2013. The sharp decrease follows three years of steady increases. By way of comparison, Canadian households will spend about 25% less than American households, at $723.

Atlanta – Havertys reported a 2.5% drop in sales during the first quarter of fiscal 2014 compared to the same period in the prior year, falling to $181.4 million from $186.1 million. Same-store sales declined 0.9%.

Clarence H. Smith, chairman, president and CEO of Havertys, said severe winter weather did not negatively impact all of Havertys locations.

BJ's Charitable Foundation has donated 70 grants totaling $431,000 to several nonprofit organizations whose goals are to help improve the lives of local residents in the areas surrounding BJ's Wholesale Clubs.

The funds will go toward healthcare, education, hunger prevention and self-sufficiency.