Research Topic

New York -- Brand marketer mobile budgets surged 142% between 2011 and 2013. The 2013 “Marketer Perspectives on Mobile Advertising” study from IAB and Ovum also shows that three-quarters (74%) of 300 surveyed brand marketing executives who currently use mobile advertising expect that their companies’ mobile advertising spend will increase in the next two years.

Deerfield Park, Ill. – The Walgreen Company won a North American Innovation in Loyalty Marketing award at the recent Colloquy Loyalty Awards. The award recognized Walgreens’ achievements with its Balance Rewards program.

Colloquy cited achievements such as obtaining 72 million members between its September 2012 launch and May 2013, as well as producing a year-over-year sales increase of 4.3% and year-over-year average basket size increase of 4.7% in May 2013.

Columbus, Ohio – Big Lots, Inc. has joined the National Association of Corporate Directors (NACD) as full board members.

"We are honored to join the distinguished and diverse group of directors who comprise NACD's full board members," said Philip E. Mallott, chairman of the board at Big Lots. "The resources, insights, and connections NACD offers will be valuable assets to our company as we continue to strengthen our corporate governance practices."

New York -- As more dollars are spent online and consumers become savvier in product knowledge and comparison shopping, retailers must rethink their customer experience strategies.

Chain Store Age’s Webinar, “Creating the Ultimate Experience: Research Shows How to Increase Customer Loyalty,” will provide insight into how retailers can capture more revenue through a consistent and well-executed customer experience. Webinar attendees will receive a complimentary research report detailing the full research findings.

New York -- Consumer Confidence decreased in September amid resurfacing concerns about the short-term outlook for both jobs and earnings, according to The Conference Board’s Consumer Confidence Index. The index, which had increased slightly in August, now stands at 79.7, down from 81.8 in August. Analysts had expected the index to fall to 79.9 this month.

The Present Situation Index grew to 73.2 from 70.9. The Expectations Index fell to 84.1 from 89.0 last month.

If it feels like summer just ended, that’s because it did: the first day of fall was Sept. 22. But you can bet your bottom dollar that retailers aren’t going to let a little thing like the calendar get in the way of moving forward with their holiday plans. In fact, if the recent spate of depressing economic news is any indicator, this year some brands might literally be betting their bottom dollar on the anticipated holiday sales boost.

Denver — Forecasting a brisk pace for investor activity in the Denver commercial real estate market due to growth in the oil/gas and technology industries, Jones Lang LaSalle has announced the appointment of industry veterans Patrick Devereaux and Jason Schmidt as investment sales experts in the Rocky Mountain region. The two join JLL as executive VPs.

With more than 20 years of experience as an industrial broker, Devereaux previously served as senior director in the Capital Markets Group at a national brokerage.

New York -- Shaky consumer confidence and increased efficiencies among retailers may put a damper on retailers’ holiday hiring plans, according to global outplacement consultancy Challenger, Gray & Christmas.

In its annual holiday hiring forecast, Challenger estimated that seasonal job gains will not see a significant decline from last year’s robust numbers, but they are likely to at best match the level of hiring that occurred in October, November, and December 2012.

Washington, D.C. -- Nearly 158 million consumers will participate in Halloween activities this year, slightly less than the historic high of 170 million people last year. New figures from the National Retail Federation (NRF) indicate the average consumer will spend $75.03 on Halloween this year, down 6% from $79.82 last year.

However, average overall spending on Halloween has increased 54.7% since 2005, with total spending estimated to reach $6.9 billion in 2013. Other NRF figures include:

San Francisco -- Piracy and discoverability are the top issues facing app developers today, with 26% of app developers reporting their apps have been pirated. A survey of more than 250 app developers App Developers Conference (ADC) also shows that a similar 26% found that their apps had been hacked, or obtained without proper payment.