Research Topic

Dayton, Ohio – Personalization has become something of a “family value” for marketers. According to the Teradata 2015 Global Data-Driven Marketing Survey, 90 % of marketers say making marketing individualized is a priority.  

They want to move beyond segmentation to true one-to-one personalization in a real-time context. Faster, more accurate decisions are key benefits of using data for nearly two-thirds of respondents.

Other findings include:

Clearwater, Fla. – Cost of sales did not grow in pace with revenue growth during the first quarter of fiscal 2015 at MarineMax Inc., resulting in a higher gross profit that helped produce net income of $214,000. This compares to net loss of $3.36 million the same period a year earlier.

San Mateo, Calif. -- A pair of veteran retailers were among the most popular store sites on Facebook during the 2014 holiday season. Sears was the most popular U.S. department store, while Walmart.com was the most popular mass merchant store site, according to a study by Searchmetrics.

The Searchmetrics study analyzed the number of weekly Facebook likes, comments and shares for pages from the websites of nine top US department stores and three mass merchant stores during November and December 2014.

Washington, D.C. – It may take a while, but most retailers ultimately plan to implement a unified commerce platform. According to a new study of 300 U.S., European and Australian retail business and IT executives conducted by the National Retail Federation, Ecommerce Europe and Ecommerce Foundation in partnership with Demandware, 53% expect to implement a unified commerce platform in the next few years. And during the next 10 years, 86% of retailers surveyed plan to implement a unified commerce platform.

It's time once again for confectionery and snack retailers, as well as manufacturers to come together for the Sweets & Snacks Expo, which is scheduled to be held May 19 through May 21 at Chicago's McCormick Place.

New York – E-commerce revenue continued its strong growth trend of recent year in 2014. According to the Custora E-Commerce Pulse 2014 Holiday Recap Report, U.S. e-commerce revenue was up 15.6% from the 2013 holiday season.

Black Friday (20.6% year-over-year jump in revenue) and Cyber Monday (15.4% year-over-year revenue growth) were the two biggest single e-commerce shopping days of the 2014 holiday season.

NEW YORK — A survey conducted in eight world markets during the latter half of January 2015 revealed insights on online purchasing habits of consumers in winter. The survey was jointly carried out with One Hour Translation and Google Consumer Surveys and was based on a sample of 800 respondents — 100 from each of the following countries: the United States, the United Kingdom, Australia, Canada, Italy, Germany, the Netherlands and Japan.

Prepaid payment provider Blackhawk Network has created a new division dedicated to providing customized engagement, incentive and rebate programs for consumers, employees and sales channels.