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Study: Shoppers receptive to virtual reality
Chicago – Consumer adoption of virtual reality (VR) technology is progressing slowly, but that doesn’t mean shoppers aren’t receptive to it. According to the 2015 Future of Retail Study from public relations firm Walker Sands, 30% of surveyed consumers said they would shop more online if they were able to try products on virtually.
About half (49%) of survey participants said they are willing to try the Oculus Rift VR headset when it is released in spring 2015, and 32% are interested in purchasing an Oculus Rift headset.
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Survey: Few consumers report recent bad retail experience
Waban, Mass. – In a sign that retailer efforts to enhance customer service may be working, few consumers report having a bad experience with a retailer in the past six months. According to a new Temkin Group report, “What Happens After a Good or Bad Experience, 2015,” only 4% of consumers report having a bad experience with a retailer.
Six retailers are at a 1% reporting level for bad customer experience: True Value, Costco, Bed Bath & Beyond, Ace Hardware, Gap, and Staples.

