-
BEACONS AT YOUR COMMAND
GameStop uses beacons to put customers in charge of store promotions
Retailers often use in-store beacons to push promotions to customer mobile phones as they pass by. But video game retailer GameStop Corp., which operates more than 4,200 U.S. stores, takes a different approach.
“In the store, we have multiple pieces of signage marking the location of beacons,” said Charlie Larkin, senior director of GameStop Technology Institute, the retailer’s in-house IT development center. -
BIG DEALS, FEWER SQUARE FEET
Our fastest-growing acquirers bought fewer square feet than in 2013. But the deals may be even better.
Editor’s Note: The 26th annual Chain Store Age survey of Fastest-Growing Acquirers surveyed retail square footage purchased during the 2014 calendar year.
Retail real estate acquisitions slowed in 2014. The year’s five Fastest-Growing Acquirers purchased approximately 10 million fewer square feet than the top five bought in 2013.
That may be a deceptive observation.

